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According to an industry survey, Instagram is the second-most popular social media platform used by marketers worldwide. In second place was Messi, whose posts were worth more than half a million dollars.ĭue to the visual nature of the platform, Instagram is a particularly attractive channel for brands and marketers to promote their products. In January 2020, the average media value of an Instagram post by Cristiano Ronaldo was 985,441 U.S. Instagram posts of top athletes are big business. Many athletes use social media to connect with fans, but this is only one of the benefits of social media usage: most professional sportspeople have advertising and sponsorship contracts and social media provides them with an outlet to promote their preferred brands even further. Second-ranked Lionel Messi had over 256 million Instagram followers.Īthletes are celebrities in their own right and have long since managed to make social media work for them. Ronaldo is also the overall most-followed person on Instagram, as well as on Facebook. While the Chinese market dominated the global unicorn scene in terms of the market values of its unicorns, the United States surpasses them in terms of the number of unicorns within the country.Īthletes with the most Instagram followers worldwide 2021įootballer Cristiano Ronaldo was the most-followed athlete on the photo-sharing platform Instagram with over 3332 million followers. As of April 2021, the industry with the highest valued unicorns in China was the finance and insurance industry, to which the market value of Ant Group contributed significantly.Ĭhina and the United States remain the locations with highest volume of unicorns worldwide, as well as the highest valued unicorns. Headquartered in Hangzhou, China, Ant Group a subsidiary of the Chinese Alibaba Group, is the nation’s largest payments provider and a leading technology company globally. As of April 2021, there were over 590 unicorns globally, with the majority based in the United States and China. A unicorn is a privately held company with a market valuation of one billion U.S.

dollars, which made it the highest valued unicorn globally. Highest valued unicorn companies worldwide 2021Īs of April 2021, ANT Group, a Chinese fintech company which spun off from Alibaba's Alipay, was valued at about 200 billion U.S.

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